From The Collaborative International Dictionary of English v.0.48 :
Persuasive \Per*sua"sive\, n. That which persuades; an inducement; an incitement; an exhortation. -- Per*sua"sive*ly, adv. -- Per*sua"sive*ness, n. [1913 Webster]From WordNet (r) 3.0 (2006) :
persuasiveness n 1: the power to induce the taking of a course of action or the embracing of a point of view by means of argument or entreaty; "the strength of his argument settled the matter" [syn: persuasiveness, strength] [ant: unpersuasiveness]